In this next article,we shall talk about gari as a business.
Therefore,we will be looking at how gari is produced for both the internal use
(local market) and the external use( international market)
Local Production
An important factor
in the gari business is the nearness of the cassava source to a gari processing location. This is because, if
the cassava is not processed within 48 to 72 hours, that is within two to three
days after harvesting, the cassava may start to spoil. Therefore,if the cassava
is even not closer to the site of processing, an available transportation to
the place on time must be assured
A second factor in gari production is that it can be a very
manual process and the required labour or workforce is readily available and
not expensive, especially if the workers have foreknowledge of making gari. This
traditional, manual way of making gari is however considered very laborious as said in this video
http://www.youtube.com/watch?v=ArF1HjWh1U8
http://www.youtube.com/watch?v=ArF1HjWh1U8
Moreover,Gari that is not properly processed (especially
by manual methods), may not last long in storage due to its high moisture
(water) content. Therefore, choose to sell the finished product as soon as it
is bagged and ready. On the contrary, if moisture content in the finished
product can be kept very low (using machine production), gari is known to last
up to a year in storage and will command very good prices in the market during
non-harvest periods. It is therefore wise to invest in cassava processing
machinery to save a lot of costs and improve the quality of gari. Several machines including Cassava
graters, Fermentation racks, Hydraulic presses, Automatic Garri Fryers and
Vibrating Sieves are available and can make the production process less tiring and
economical.
For any entrepreneur to favourably exploit the
opportunities in the gari market, he/she may also have to invest in cultivating
the cassava crop on his/her own farm. However,if he/she is sure of a steady and
very cheap supply of the fresh cassava tubers,then he/she likely to succeed without
owning a cassava farm.Gari
(also Garri or tapioca) is the most widely traded processed cassava product. It
is estimated that more than 75 percent of the cassava produced in Africa is
processed into gari. As a result, gari prices are often an indication of the
demand for cassava.However, the price of
cassava has risen sharply in the past few years.The population growth in
Africa has made it difficult to produce enough cassava to feed many ‘common’
Africans, despite the favourable climate, fertile soils and cheap manpower.
Africa is yet to fully exploit the huge income generated from the global
cassava trade.Due to the very short life, that is 2-3days of harvested cassava
tubers,bad roads and power infrastructure, most of the cassava produced in Africa
is consumed locally, because it is still unable to meet the growing consumption
rate. As a result, a lot of the cassava harvested every year in Africa become
spoilt and never get to the market. This wastage is estimated to be worth
millions of dollars every year .The annual consumption of gari in West Africa
is valued at several million dollars (annually) and is expected to grow with
the population growth in the region. For as long as a large part of the
population in the region remains virtually poor, gari will continue to be the
preferred food product for many years to come. Gari has several ways of being
enjoyed in Africa and is prepared in many ways across cultures and countries.
It is enjoyed and consumed by both rich and poor.
Cassava
is highly adaptable to Africa’s tropical climate and soils, and remains very
popular for producing excellent harvests even when other crops fail. Cassava is
also the most widely available source of carbohydrates and dietary energy in
Africa. Processed forms of cassava, especially Gari, fufu and tapioca, are very
common throughout West Africa. Gari is very popular in the region as it has
traditionally remained cheaper than other carbohydrate sources, especially rice
and maize.
International Production
The UK and the USA are the largest markets for exported gari because of the huge number of West Africans living there. However, there are very strict laws on exporting food products to these countries. thus, most exporters of gari have to transact with middlemen who already have licenses and meet the strict import demands of the UK and USA border authorities.The gari producer must note all these and prepare.It is also important to note that
processed cassava (especially gari) is available in several different
varieties. Be sure that your finished gari product appeals to the taste and
tradition of your target market. Gari in Ghana may look and taste different
from Nigerian or Togo gari. Even within our different countries, there are
still many different types, shades and flavours of gari.The growing economy of China has made
it the largest buyer of African cassava, which it uses to feed livestock
(cattle, pigs etc.). China is currently responsible for more than 60 percent of
global cassava consumption, and is still buying more from Africa (especially
Nigeria).The estimated value of the global cassava trade is in excess of US$2
billion annually. However, Thailand, Brazil and Indonesia dominate the
international trade in cassava. Some of the places to buy gari on the
internet include http://gh.tradeford.com/gari, http://www.alibaba.com/countrysearch/GH/gari-supplier.html etc. Read more on gari production and selling at http://www.alibaba.com/countrysearch/GH/gari.html and http:/www.smallstarter.com/browse-ideas/agribusiness-and-food/gari-and-cassava-production.
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